Google Panda Update and SEO


People who use white hat SEO are not in danger of being penalized by Google’s war against black hat SEO. Google have created algorithms such as Panda in order to weed out unethical practices that are known as black hat SEO. White hat SEO is an ethical practice that enables your website to achieve high rankings with Google. Black hat SEO is where a website relies on unethical tactics to gain high google rankings. These practices are what google are looking to stamp out and give white hat SEO practices a fair chance to gain high google rankings.

Google Panda has been controversial ever since its first release back in 2011. It was produced to try and improve the quality of Google search engine results giving readers a better quality service. While this has helped to keep low-quality websites of the higher rankings, there have been some websites that have been affected along the way.


Google Panda will penalize any website that it deems of having low-quality content. Google prizes high-quality websites so the best way to recover from a Panda penalty is to increase the quality of your website.


White hat SEO can help to drive your website rankings high in Google search engines. White SEO, when done properly, does take time. SEO tricks that white hat SEO relies on include:

  • Relevant website content
  • Optimization on the page
  • Optimization off the page

When optimization is concentrated in these areas, you will find Google sees the relevance of your website and your reputation becomes far more positive allowing you to rise through Google rankings.

White hat SEO takes the time to achieve and so many people may turn to black hat SEO in order to increase their rankings quickly. Black hat SEO may work in the short-term but Google will soon recognise the patterns as being black hat and will penalise the website suspected of black hat SEO.

Any website that keeps to white hat SEO will find that google will not penalise the website and the website can continue to rise through google rankings at a natural pace.


Panda is a google algorithm that has been designed to detect and remove websites that are found to contain black hat SEO methods. Google Panda was first introduced in February 2011 and is updated on a regular basis.

The Panda updates work to prevent websites with poor quality content from rising through Google rankings. Google only wants top quality content to hit the high rankings making it easier and more relevant for users. Some poor quality websites may have been missed by Panda in the past but a new update can catch these sites that have previously been missed.



Avoiding penalties is an easy practice when you know how. White hat SEO is essential to create good quality content that Google search engines will come to love, therefore avoiding all penalties. Tips to create white hat SEO include:

  • Create articles that are useful
  • Create articles that are relevant to your website
  • Create articles that are helpful to your readers
  • Use keywords effectively and sparingly

If you are able to create the right keywords, it is possible to one of the first to be ranked among a word or a phrase.

Google Panda is an algorithm created by Google to remove low-quality websites from the Google search engine. It has worked to improve the quality of websites with high rankings on Google but for some people it has caused headaches and caused many websites to lose their rankings through Google Panda penalties. If your website has been affected by Google Panda, there are ways that you can recover and enjoy high rankings once more.


Before you can begin to recover from Google Panda penalties, there is a need to check to see if Panda is the reason why you are losing traffic. Ways that you can check your website include:

  • Check Webmaster for warning messages
  • Check Analytics for date and check date of Panda update
  • Check rankings of your SEO keywords
  • Ask your SEO company if applicable

Webmaster should be your first indication if you have been affected by Panda updates. This will give you a warning message so if you have no warning message, chances are that Panda is not the issue. Your analytics can also provide a good place to check for Panda penalties. If you experience a drop in traffic at around the same time as a Panda update, chances are your website has been hit by Panda.

SEO content can also be analysed to determine if your website has been affected by panda. Check SEO keywords in a Google search engine and if the ranks have fallen, this could indicate Panda penalties. If you have any doubt and you hire an SEO company, they can give you more information.


Google Panda has been designed to detect black hat SEO tactics and will penalize any website that is suspected of using them. For this reason, white hat SEO should be applied to all aspects of your website. If you have been affected by Panda, the following tips can help you recover:

  • Delete any low-quality content from your website
  • Delete any unnecessary pages from your website
  • Check content for spelling and grammar mistakes
  • Avoid over optimization
  • Make sure all content is original and not copied from any other source
  • Learn SEO (Search Engine Optimization)
  • Make sure content is not too long nor too short.

All of the above tips work to make sure your content is of a high quality and then you can begin to get back the rankings that you had before your website was affected by Google Panda.


Black hat SEO techniques very rarely work. Even if they do work, the results will not last and you could end up losing your website. Trying to manipulate the rankings of your website will alert Google algorithms such as Panda and your website could be taken from the internet as a result. You can avoid such penalties by using white hat SEO and creating keywords and content that gets your website noticed.

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